Reporting & ANALYTICS

Our tourism reporting and analytics platform helps Tourism Ministries, Promotion Boards, and Travel-related organizations (Hoteliers, Airlines, Airports, Cruise Lines, Seaports, Local Restaurants and Shops, etc.) have a better understanding of their visitors in order to provide:

- more targeted offers

- a better customer experience

- simplified eCommerce to increase in-country visitor spending

- ability to make real time offers

We specialize in building demographic, psychographic, geographic, use-based and interest-based profiles on each visitor and providing our customers with an end-to-end tourism marketing solution.

We gather, process, and clean data from many different sources in order to provide a Business Intelligence & Data Analytics solution for Target Marketing. Our platform analyzes hundreds of millions of records in order to provide our customers with enhanced tourist profiles while adhering to all privacy rules and regulations. We use Artificial Intelligence (AI) & Machine Learning (ML) to track trends and provide analytics; allowing a destination to sift through all its available data and make intelligent decisions, which can allow a destination to reduce its marketing budgets while continuing to increase overall visitor numbers and visitor spending.

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Our MagellanGO platform provides reporting and analytics capabilities for all-levels of users from key management decision makers to your data analysts based on your reporting requirements.

Our marketing solution is a powerful tool for disseminating the right data to the right people at the right time.

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Sources of Data

Digital Travel Forms

We can help design digital & physical Immigration Forms in order to gather profile, demographic, segmentation, ratings, and spending data.

Surveys

Our team will design, implement, and/or integrate satisfaction, spending, & accommodation survey data to create visitor profiles for target marketing.

Social Media

We work with our clients to identify easily available and cost-effective social media data that helps identify travel-related likes and dislikes.

Online Travel Platforms

We integrate hotel, restaurant, and airline reviews, ratings, and data available on online travel platforms such as Trip Advisor and Yelp.

Hotel & Airline

OAG Airline Data

Flight manifest and hotel data can be integrated for a more detailed visitor profile and can be utilized for targeted campaigns or special offers.

OAG Airline Data

OAG provides detailed airline data about arrivals, departures & connections that is used to analyze and negotiate lift with existing or new airlines.

Segmentation Types

Demographic

Use / Interest-based

Demographic

Measurable statistics such as age, sex, ethnicity, income level, etc.

Geographic

Use / Interest-based

Demographic

Break-down from country of birth / origin / citizenship to postal code

Psychographic

Use / Interest-based

Lifestyle preferences, likes, dislikes, habits, and needs.

Use / Interest-based

Frequency and interests like diving, fishing, golfing, sun bathing, etc.

Types of campaigns

Cruise ship Conversion

Our team of data analysts and marketing specialists works closely with the Department of Tourism's cruise ship marketing teams to help collect & analyze data and help develop targeted marketing campaigns. Many cruise ship passengers go on a cruise vacation every year or every other year; therefore, our goal is to try and focus on converting cruise visitors to landed visitors on the off year and/or for destination specific excursion, experiences and events.

Recapture Declining Markets

Through the use of data reporting and analytics, our team helps our customers understand what markets are declining, why these markets are declining, and how can we help recapture visitors from these markets. Utilizing data properly can lead destinations to create targeted marketing campaigns, improve their product offering, enhance travel experiences, and create life-long loyalty.

Focus on New and Emerging Markets

Often times destination marketing is focused on easy to access and close targets. Many travelers may not be able to differentiate between your destination and a competing market as they may not be aware of the uniqueness of your product. For the average tourist, it is difficult to choose between one white sand beach versus another white sand beach. Therefore, our team focuses on getting to know our client's products and helping our client's marketing teams develop very specific marketing campaigns for new and emerging markets based on a tourist's likes, dislikes, habits, and needs.